India used to be the go-to outsourcing vendor for the voice-based BPO industry, but there are companies like TCS and Wipro for instance, that have started to take their business elsewhere due to the lack of quality workforce.
The companies that have shifted to other outsourcing vendors find the workforce from Latin American countries such as Argentina, Brazil, Mexico and Peru more appealing because they have better voice agents and are readily available. Accenture, IBM, TCS and Unisys have recognised the region’s advantages and have expanded their companies to Latin America, making the region the new BPO hotspot. As for Wipro Technologies, it has developed its new global delivery centre at Curritiba, Brazil very recently. This expands Wipro’s BPO and IT portfolio to serve roughly 20 clients.
Raman Roy, a pioneer of the Indian BPO industry, chairman and managing director of Quatrro BPO Solutions, has this to say: “We have not finetuned our skill sets. Appetite for this industry is huge, but our tier-II and tier-III colleges are producing mostly educated unemployable youth. Quality of the workforce in the BPO industry today is not good.”
Omega Healthcare Management Services CEO & President Gopi Natarajan affirms Roy’s statement. “We are still short on English language skills. BPOs train people for 12-15 weeks here, but still they are not ready, whereas in places like Colombo, we give training for three to four weeks and they are ready to head for work. Latin America is making huge strides.”
For Ramesh Kamath, Aditya Birla Minacs’ chief financial officer, companies are venturing to Latin America because it is closer to the US. “People from Latin America can relate to the US better, compared to those from India. Voice accent is a limited issue, not the whole.”
According to industry experts, the Indian BPO industry’s attrition rate of 10-11% is a turn off.
Other advantages of Latin American BPO that attract companies are nearshore advantages, faster response time and superior technical support.
Personality Plus Consultants India managing partner, Santosh George has this to add: “Most of these countries may also have an agreement to transfer technology that makes it more conducive for their business requirements.”
In 2009, there were clients that had issues with the communication skills of their Indian BPO workforce. An example of this is Wipro, who had this problem with its client, KLM.
S Nagarajan, founder of 24/7 Customer and a pioneer in the Indian BPO industry, says, “Several Indian IT players got into the voice business without any real expertise, which resulted in many clients going away.”
KPMG global head of sourcing Kumar Parakala adds, “Only the top ones are growing, while others are struggling. Organically, growth is just about 10%-15%; so they have to look at inorganic growth.”