The Tectonic plates of the telephony world are shifting
Microsoft buys Skype.
By Martin Conboy, President – Australian BPO Association
The cost of using telephony has always been a major concern for BPO players as they look to lower their operating costs to remain competitive. In the past, telephone costs for Asian-based BPO players used to be as high as 40% of their costs. This has come down dramatically and using VoIP has become a mainstream standard for most BPO facilities operating in the Asia Pacific and many management telephone conversations that used to happen via the traditional networks now happen via Skype. Margins in BPO are razor sharp and its hard to beat the cost of telephone or video calls that are free. Telephony companies have always seen BPO companies and call centres as a very lucrative part of their cash cow revenue so moves into the VoIP space are bad news for Telcos.
Microsoft has just announced that it bought Skype for US$8.5 billion, in an all-cash deal. Skype has about 170 million users, which is a substantial community.
Skype has been up for sale for some time, Facebook and Google were said to have displayed interest in Skype, and Microsoft was a late entrant and has walked away with the prize.
Skype gives Microsoft a boost in the enterprise collaboration market, thanks to Skype’s voice, video and sharing capabilities, especially when competing with Cisco and Google.
- It gives Microsoft a working relationship with carriers, many of them looking to partner with Skype as they start to transition to LTE-based networks.
- It would give them a must-have application/service that can help with the adoption of the future versions of Windows Mobile operating system.
- However, the biggest reason for Microsoft to buy Skype is Windows Phone 7 (Mobile OS) and Nokia. The software giant needs a competitive offering to Google Voice and Apple’s emerging communication platform, Facetime.
The plays and counter plays are fascinating among the big companies in the telecommunications space, so vital to all of us in the BPO space.
Apple is now the second most valuable company after Exxon Mobil, after it shipped nearly 19 million iPhones and iPads during the last quarter. Apple’s ascendancy has produced many losers including Microsoft, who it has dethroned as the worlds most valuable technology company. Another major loser is Nokia Corporation who recently announced that it is slashing 7,000 jobs through layoffs and outsourcing as it struggles to compete. Nokia still sells more phones than anyone else but it is losing market share to Apple.
Guess Who’s the Big Winner
The biggest winner of this Skype deal could actually be Facebook. The social networking giant had little or no chance of buying Skype. Had Facebook been public, it would have been a different story. With Microsoft, it gets the best of both worlds: It gets access to Skype assets (Microsoft is an investor in Facebook) and it gets to keep Skype away from Google.
Facebook needs Skype badly. Among other things, it needs to use Skype’s peer-to-peer network to offer video and voice services to the users of Facebook Chat. If the company had to use conventional methods and offer voice and video service to it’s 600 million plus customers, the cost and overhead of operating the infrastructure would be prohibitive.
Facebook can also help Skype get more customers for its SkypeOut service, and it can have customers use Facebook Credits to pay for Skype minutes. Skype and Facebook are working on a joint announcement, and you can expect it shortly.
Why Did Skype Want To Sell?
Skype had filed for an Initial Public Offering (IPO), was going to do about a billion dollars in revenues, and was on its way to becoming profitable. So why sell? Some sources also believe Skype’s revenues had stalled.
The company had bet heavily on is video sharing service. The premium version of video calling and sharing was a way for Skype to increase its average revenue per user and move into the enterprise market. However, given Skype’s DNA is that of a consumer Internet company, the challenges aren’t a surprise.















