The uncertainty in US and European markets about a global recovery is suppressing the value of outsourcing contracts and buyers are not confident about committing to longer term contacts due to the fluctuations in currency markets especially the US dollar as that is the main currency used to strike BPO contracts.
Infosys CEO S. Gopalakrishnan said in a recent interview at the World Economic Forum in Tianjin, China. “They are cutting large contracts into smaller contracts. They are willing to commit only for the short term.”
Bangalore-based Infosys, which employs about 2,600 people in China, plans to localize overseas by hiring more people in countries where it operates.
Amid woes from the Indian outsourcing sector, China is speculating that India is becoming increasingly wary of the competition from China.
According to KPMG partner Egidio Zarella, “the Chinese outsourcing sector is bound to see the same curve the Indian industry had before — they are in for incredible growth.”
There are however challenges, The factories that make Apple products have recently given their workers a 7% pay rise and the Chinese government is under extreme international pressure to revalue their currency. The wages challenge is not new, four years ago, Business Week ran a story, “How Rising Wages are Changing the Game in China” that noted that in 2005 wages surged 40 percent. In 2007, the wages in China rose another 30 percent and have continued to rise an average of 15 percent a year since a 2008 labor contract law went into effect January 2008.
Makers of toys, trinkets, Christmas trees, and cheap shoes have folded by the thousands or moved away to Vietnam, Indonesia, or Cambodia. However, even with higher wages, Chinese wages are estimated to be about 3 percent of manufacturing wages in the U. S.
There are rumours that Genpact Ltd may be up for sale reflect a stark new reality for those BPO companies that are not part of a larger information technology (IT) business.
Genpact listed on the New York exchange is a global BPO company. It was formerly a GE owned company called GE Capital International Services. It operates from India, China, Guatemala, Hungary, México, Morocco, the Philippines, Poland, the Netherlands, Romania, Spain, South Africa, and the United States. Currently it employs over 41,000 people in various locations providing services in 30 languages on a 24/7 basis.
Its services cover areas like Financial Services, Sales and Marketing, Analytics, Supply Chain, debt Collections, Customer Services, IT, Healthcare and learning and Content management.
The rumour reported in the Indian Financial Express is that New Jersey based Cognizant Technology Solutions Ltd is looking to buy Genpact. The report may or may not be true, but it didn’t come as a surprise to analysts who say the era of stand-alone BPO firms may be coming to an end. As many BPO deals are global buyers are looking to only deal with one-stop shops.
Clients’ preference for integrated IT and back office deals is driving this trend. “Pure-play BPOs are facing the heat,” said Vijay Gautam, senior IT research analyst at Jaypee Capital Services. “They have limited options, either offer more integrated services like IT services players or face the risk of being edged out slowly over a period of time.”
Large enterprises in markets such as the US and Europe are going through a vendor consolidation process where they just want “one neck to choke” and not multiple technology vendors supplying bits and pieces of their corporate IT requirement, he added.
“Lots of private equity (PE) players, who had reached the end of their planned investment horizon nearly two years ago, were out in the market looking to exit when the economy slowed down,” said Amit Singh, executive director and head of technology group, and co-head, BPO (business process outsourcing) group, at investment bank, Avendus Capital, “Now that the market conditions are improving, those players are again looking at valuations and exit options.”