Hayleys Business Solutions International (Pvt) Limited (HBSI) recently reinforced its commitment to sustainability and service differentiation by being the first and only BPO Company in the country to obtain Carbon Neutral certification.

Photo on right: Mohan Pandithage – Chairman and Chief Executive of Hayleys Group (third from left) receives the carbon neutral certificate from Subramaniam Easwaran- Co Founder, Carbon Consulting Company. Sutheash Balasubramaniam – Director/CEO (extreme left), Dr. Arul Sivagananathan – Managing Director (second left) and Asiri Silva Manager – IT and Infrastructure (extreme right) of Hayleys Business Solutions International and Sanith de Silva Wijeyeratne – Chief Operating Officer – Carbon Consulting Company, were present.

This pioneering achievement, unique in Sri Lanka’s business process outsourcing services industry, was earned after a focused effort by HBSI to adopt practices that reduce or eliminate greenhouse gas emissions. The certificate was awarded by The CarbonNeutral Company, a world-leading provider of carbon reduction solutions.
In accordance with The CarbonNeutral Protocol, a global standard for carbon neutral certification, an independent assessment of the CO2 emissions produced was undertaken. The company has already implemented several energy management initiatives in accordance with its offset-inclusive emissions reduction programme.
“HBSI has reduced and offset its CO2 emissions to net zero in accordance with The CarbonNeutral Protocol. As a result, we are Sri Lanka’s first and only CarbonNeutral certified BPO Company, as verified by an independent organisation,” Managing Director- Hayleys Business Solutions Limited, Dr. Arul Sivagananathan stated.
The certification makes a clear and credible statement about the action HBSI has taken on climate change and is expected to meet growing demand for climate friendly solutions. “We are confident that this move will go a long way in enhancing the competitiveness of our service offering in local and international markets.
Clients of Hayleys Business Solutions International stand to benefit immensely from the work they outsource being carbon n eutral. This certification plays a decisive role towards branding Sri Lanka as a sustainable outsourcing destination,” Hayleys Group Chairman Mohan Pandithage said.

By Mark Atterby – Senior Staff Writer

As part of its continuing focus on providing solutions for the utilities industry, Capgemini opened a Smart Energy Centre of Excellence in Melbourne last week. The centre is part of a global network of centres that aim to leverage knowledge, expertise and capability from across the globe to deliver Cap Gemini’s Smart Energy solutions.

Perry Stoneman, Vice President and Global Leader of Capgemini’s Smart Energy Services line says, “The Energy and Utilities sector is important for Capgemini worldwide. We have a strong presence globally and our new Centre of Excellence in Australia complements our market leadership and will play squarely to help strengthen our solutions offerings.”

The opening of the centre is quite timely, with the recent introduction of the Carbon Tax in Australia. One of the key areas the centre will be used to demonstrate solutions for sustainability and carbon accounting outsourcing.Carbon accounting outsourcing could very well be the next big thing in the multi-billion business process outsourcing (BPO) industry.
Stoneman comments, “Managing carbon accounting in-house has proven a major obstacles for companies world wide due to the complexity of data sources, report formats and the shortage of resources. To effectively manage and generate reports requires a single system of record keeping that is part of the organisation’s day-to day business processes.”

The second objective of the centre is the development of solutions around Smart Grid Technology that can manage and monitor a decentralised power grid that is more reliable, sustainable and accommodate distributed generation. According to Stoneman the existing grids in Australia are based on centralised generation with one-way distribution to a selected region. The current grid is not capable of adequately managing multiple generation points and power flows that take into account renewable and micro generation sources.

Finally, the centre will also be looking at Smart Meter Technology for the home. Capgemini will leverage its capabilities from the Smart Energy COE in collaboration with its partners, including but not limited to the Smart Energy Alliance (www.smart-energy-alliance.com), to deliver Smart Meter solutions for the home. In the new year, Capgemini will be announcing a range of partners in the utility and telco space to bring a range of new services and applications for the home energy user.

Dominic Del Giudice, Leader of Capgemini Australia’s Energy and Utilities sector says, “The Energy and Utilities sector is a focus for our business in Australia; we are making investments to support our clients’ business and technology priorities. Our Smart Energy COE will support our Energy and Utilities clients through access to our thought leadership, innovation and smart solutions that we leverage from our global COEs in India, Europe, Nordics and North America and develop for the Australian marketplace.”

The Realities of Environmental Responsibility in Outsourcing
By Jerry E. Durant, Chairman Emeritus – IIOM

Behaving green is not simple.

When a business adopts a green policy it is often driven by very personal reasons. These reasons can motivate as a form of value statement of the business or more virtuous based on an overwhelming desire to do something that is socially important. Regardless of the reasons each and every step taken contributes positively.

In 2009 the Black Book of Outsourcing conducted a Green Outsourcing Survey. In this comprehensive report tremendous insight into the effectiveness and extent of green policies was revealed. At that time only 17% of companies have environmental policies met or exceeded their goals. Low achievement was influenced heavily by fiscal/cost cutting issues. But the more interesting aspect was that low levels of achievement were also caused by the further sourcing to other suppliers.

Environmental policy is not implemented in a vacuum; it relates a series of events that unfold either as a result of decisions that are made and how they subsequent proceed through to final transformation (either recycled or neutralized).

A Case Example

To illustrate the complexity of a sound ecological policy let’s take a journey. It all starts with a company deciding that it wishes to adopt a sound green policy. As was our case at the International Institute of Outsource Management (IIOM) we chose to concentrate on the:

• Use of paperless technologies;
• Acquisition and use of energy saving equipment (primarily computers but also included low energy lightening and environment conditioning);
• Low carbon travel & transportation footprint;
• Purchase of green recycled materials; and
• Following confirmed technology asset disposal channels.

It is our intent to focus on the leading areas where we know that a change in behavior would produce good results. From this experience we believe this will help with future changes that will be incorporated. If we assume that IIOM is a buyer of outsourcing services our environmental policy would be totally useless if we select a provider who has no policy or an ineffective program. A number of the tier 1 outsource service providers have programs (e.g. Accenture, Xerox, CSC, Wipro, SITEL, Convergys…) but the contradiction is that where Sweden (93%), US (77%) and the UK (74%) have high adoption rates, India at 33%. The diminished compliance with green policy adoption in provider nations increases carbon emissions and energy consumption which defeats, with volume, the diligence created by buyer nations. Economics has a dramatic influence on service providers. Sustaining cost control and competitive pricing places tremendous pressures on adopting and following a green policy. While paperless technologies and mass storage represent two strong adoption areas the program is compromised when access to recycled materials, and green disposal channels are not available. Buyers and providers need to also realize that any savings that occur have to provide respectable value return to offset carbon footprint created by engagement travel. The advancement of dashboards, net meetings and even simple email serve as alternatives to travel. But one should never expect that travel can be eliminated, face time is essential and should never be avoided simply because of having a green policy. This brings up the operating elements, such as travel or non-environmental friendly materials that are required as a part of operating a business should be clearly stated in your green policy.

The Global Contradiction

While business struggles with the implementation of green policies the influence of the economic downturn and global unrest place at risk ecological endeavors. Our focus is quick diverted to attend to more pressing matters that are threatening our operating survival. Countries like India (#3), China (#1), and Russia (#4) in the CO₂ can make small adjustment to non-environmentally friendly social aspects and achieve massive results. But for the US and EC (#2), Japan (#5), Germany (#6) and Canada (#7) who have substantial environmental protection measures diminish carbon output requires massive reshaping of industrial operations. With economic pressures these are difficult to consider and makes outsourcing green but only to the extent of shifting the responsibility to provider nations.

The computer which was produce in Thailand, purchased in Kansas City, and dispensed to a provider in Bhopal does stop the carbon cycle there. In fact the materials necessary to manufacture the computer in Thailand in the first place required petroleum to fuel the machinery and boats to capture the raw materials, electricity to manufacture the computer, and more petrochemicals to transport it to the US buyer and then reship it to Bhopal. Assuming that it was energy efficient we will have saved on electrical consumption (if not energy efficient we waste resources). Once in Bhopal it again goes under power generated by dominantly coal (but alternatives like geothermal, nuclear, and hydro sources help to reduce non-green effects.

Finally at the end of its life, and assuming that no additional life exists, the computer reaches its resting place… the scrap monger. Here it will be stripped, recycled and disposed of in a not so deliberate fashion leaving opportunities for improvement and lots of irreversible ways.

Green with Envy

Behaving green is not simple. While goal setting and policy statements help in setting the tone for ongoing socially responsible behavior it doesn’t get the job done. Whether you are changing purchasing behavior, controlling carbon emissions or reducing cradle-to-death asset disposal a company must make a concerted effort to understand the full life cycle. In the context of global sourcing, far or near shore providers may find answers in using advisors to start implementing a green operation policy.

Our (IIOM’s) decision to adopt a green policy was for self-purposes, we wanted to make a difference no matter how small it might be. We concentrated on those areas that we knew that we could do a better job with, and in areas were our goals could be met. Behind the scenes we are hopeful that more can be done in the future and that positive perceptions can encourage others to Go Green.

New BPO service from Capgemini targets environment and sustainability management

By Mark Atterby – Senior Writer

Capgemini and CA Technologies have announced a partnership to develop a global Energy, Carbon and Sustainability BPO services. Targeting organisations in industries such as manufacturing, fuel and utilities that have a significant carbon footprint, the service will help organisations to better manage complex sustainability data collection to address increasingly challenging reporting demands.

Capgemini believe the new service will offer them significant opportunities within their existing client base and with new clients, Michael Alf, VP Capgemini Australia, says, “The issues surrounding sustainability and for companies to manage their responsibilities are becoming far more crucial. Organisations need to be providing accurate and meaningful reporting to ensure they are meeting their compliance requirements and are active in addressing their corporate responsibilities.”

“Given the trends around sustainability and the significant pressure for organisations to do something about it, we see significant growth opportunities in this area”.

The partnership aims to leverage Capgemini’s BPO experience and expertise and CA Technologies CA ecoSoftware solution, to provide customers with ‘actionable insight’ into their level of sustainability, which will help support and accelerate achieving their environmental objectives.

“Unfortunately, for organisations the necessary data is spread around the organisation in various locations and various formats. They lack the standards and processes for collating and managing that data or for analysing and producing results. This is where the new BPO service comes in. We help customers better manage the complex sustainability data collection process and increasingly challenging reporting demands so they can focus on sustainability strategy and carbon reduction activities”, comments Alf.

According to Michael Alf compliance will be a leading but not a prime driver behind this area of outsourcing. Forward thinking enterprises have recognised the significant competitive advantage in adopting sustainable development principles, including greater efficiencies and cost reduction, improved compliance performance, and brand protection leading to greater support from regulators and stakeholders.

Over the last view years a range of Indexes and standards have evolved, in Australia and overseas, to evaluate the environmental and sustainability practices of different companies. As such there is the Australian SAM Sustainability Index, the Corporate Responsibility Index (Australia), the Dow Jones Sustainability Indexes and the FTSE4Good Index.

Investors and shareholders are increasingly evaluating these indexes to determine which companies they should invest in. Relatively recent research conducted for the Responsible Investment Association Australasia showed that, in the overseas shares and balanced growth categories, managed funds that prioritised responsible investment outperformed mainstream funds over a period of seven years, up to June 2009.

The Capgemini BPO Sustainability Service aims to help companies take a comprehensive and rigorous approach to embedding sustainability into their organisation. Mr. Alf says, “From the analysis of the process to the implementation within a robust data management tool, we help our clients: Drive efficiencies and reduce costs; Reduce risks and effectively manage compliance obligations and; Support clear and effective communication with all stakeholders to protect and enhance market reputation. “

To deliver its service Capgemini will be deploying CA technologies, energy and sustainability management software, ecoSoftware, for collating and managing the relevant data.