
The Realities of Environmental Responsibility in Outsourcing
By Jerry E. Durant, Chairman Emeritus – IIOM
Behaving green is not simple.
When a business adopts a green policy it is often driven by very personal reasons. These reasons can motivate as a form of value statement of the business or more virtuous based on an overwhelming desire to do something that is socially important. Regardless of the reasons each and every step taken contributes positively.
In 2009 the Black Book of Outsourcing conducted a Green Outsourcing Survey. In this comprehensive report tremendous insight into the effectiveness and extent of green policies was revealed. At that time only 17% of companies have environmental policies met or exceeded their goals. Low achievement was influenced heavily by fiscal/cost cutting issues. But the more interesting aspect was that low levels of achievement were also caused by the further sourcing to other suppliers.
Environmental policy is not implemented in a vacuum; it relates a series of events that unfold either as a result of decisions that are made and how they subsequent proceed through to final transformation (either recycled or neutralized).
A Case Example
To illustrate the complexity of a sound ecological policy let’s take a journey. It all starts with a company deciding that it wishes to adopt a sound green policy. As was our case at the International Institute of Outsource Management (IIOM) we chose to concentrate on the:
- Use of paperless technologies;
- Acquisition and use of energy saving equipment (primarily computers but also included low energy lightening and environment conditioning);
- Low carbon travel & transportation footprint;
- Purchase of green recycled materials; and
- Following confirmed technology asset disposal channels.
It is our intent to focus on the leading areas where we know that a change in behavior would produce good results. From this experience we believe this will help with future changes that will be incorporated. If we assume that IIOM is a buyer of outsourcing services our environmental policy would be totally useless if we select a provider who has no policy or an ineffective program. A number of the tier 1 outsource service providers have programs (e.g. Accenture, Xerox, CSC, Wipro, SITEL, Convergys…) but the contradiction is that where Sweden (93%), US (77%) and the UK (74%) have high adoption rates, India at 33%. The diminished compliance with green policy adoption in provider nations increases carbon emissions and energy consumption which defeats, with volume, the diligence created by buyer nations. Economics has a dramatic influence on service providers. Sustaining cost control and competitive pricing places tremendous pressures on adopting and following a green policy. While paperless technologies and mass storage represent two strong adoption areas the program is compromised when access to recycled materials, and green disposal channels are not available. Buyers and providers need to also realize that any savings that occur have to provide respectable value return to offset carbon footprint created by engagement travel. The advancement of dashboards, net meetings and even simple email serve as alternatives to travel. But one should never expect that travel can be eliminated, face time is essential and should never be avoided simply because of having a green policy. This brings up the operating elements, such as travel or non-environmental friendly materials that are required as a part of operating a business should be clearly stated in your green policy.
The Global Contradiction
While business struggles with the implementation of green policies the influence of the economic downturn and global unrest place at risk ecological endeavors. Our focus is quick diverted to attend to more pressing matters that are threatening our operating survival. Countries like India (#3), China (#1), and Russia (#4) in the CO₂ can make small adjustment to non-environmentally friendly social aspects and achieve massive results. But for the US and EC (#2), Japan (#5), Germany (#6) and Canada (#7) who have substantial environmental protection measures diminish carbon output requires massive reshaping of industrial operations. With economic pressures these are difficult to consider and makes outsourcing green but only to the extent of shifting the responsibility to provider nations.
The computer which was produce in Thailand, purchased in Kansas City, and dispensed to a provider in Bhopal does stop the carbon cycle there. In fact the materials necessary to manufacture the computer in Thailand in the first place required petroleum to fuel the machinery and boats to capture the raw materials, electricity to manufacture the computer, and more petrochemicals to transport it to the US buyer and then reship it to Bhopal. Assuming that it was energy efficient we will have saved on electrical consumption (if not energy efficient we waste resources). Once in Bhopal it again goes under power generated by dominantly coal (but alternatives like geothermal, nuclear, and hydro sources help to reduce non-green effects.
Finally at the end of its life, and assuming that no additional life exists, the computer reaches its resting place… the scrap monger. Here it will be stripped, recycled and disposed of in a not so deliberate fashion leaving opportunities for improvement and lots of irreversible ways.
Green with Envy
Behaving green is not simple. While goal setting and policy statements help in setting the tone for ongoing socially responsible behavior it doesn’t get the job done. Whether you are changing purchasing behavior, controlling carbon emissions or reducing cradle-to-death asset disposal a company must make a concerted effort to understand the full life cycle. In the context of global sourcing, far or near shore providers may find answers in using advisors to start implementing a green operation policy.
Our (IIOM’s) decision to adopt a green policy was for self-purposes, we wanted to make a difference no matter how small it might be. We concentrated on those areas that we knew that we could do a better job with, and in areas were our goals could be met. Behind the scenes we are hopeful that more can be done in the future and that positive perceptions can encourage others to Go Green.